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Advertising Programs Available from
The Baby Furniture Plus Association
The Baby Furniture Plus Association offers qualifying vendors the ability to get their message to the people who count most. The ultimate consumer.
We do this by offering Advertising Segments. The following is an overview of the 2010 Ad Segment
For our members we offer an online only custom catalog that they can print to hard copies.
The way we define custom is, they can pick any of the 30 or so pages that we have in the complete online catalog and they can rework those pages into a catalog tailored for each store. They also can link this to to their online website. We can even take individuals own pages and insert them into this catalog. In addition, we can customize the front and back cover, including store logo and store information, so this product looks and in fact is done for each store exclusively.
All of these projects are based off of the vendors participation in the catalog, that is how and why we collect the artwork.
Regarding vendor participation in the cost, yes, of course we charge the vendors to participate, we provide them with the ability to be in all of these projects as well as being allowed one full week per page on the BFPA web site, along with banner ads on our site as well.
The fee per online page/ad segment is $1200. These funds are used for subsidizing the fees of the above projects. Store's costs are directly reduced by this participation. We have web design fees and hosting, graphic layout and design, some images that need to be purchased, ie: the front cover, printing costs, etc. We have moved towards vendors having full pages as it makes it much easier to customize pages for everyone on all of these other projects. We feel we are very competitively priced on these projects.
We feel we have addressed almost every possible scenario to make something work for each member. Hopefully, I have explained these offerings well so that all members and vendors realize the tremendous opportunity they have in using our BFPA materials.
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